D2C Brand’s Essence: Storytelling, Digital, Social and Identity Creation

D2C Trends:

The growth of the upper middle class is a significant macro trend favoring insurgent brands. By the end of the decade, the upper middle class in high-income segments is expected to constitute more than 50% of consumer spending. Presently, mass-market brands dominate, but there’s a shifting landscape towards catering to the preferences of the upper-middle and high-income segments. Know more…